{"id":126,"date":"2010-05-02T20:50:40","date_gmt":"2010-05-03T03:50:40","guid":{"rendered":"\/blog\/?p=126"},"modified":"2010-05-02T20:50:40","modified_gmt":"2010-05-03T03:50:40","slug":"phoenix-business-insight-examiner","status":"publish","type":"post","link":"http:\/\/www.isearchdecor.com\/blog\/events\/phoenix-business-insight-examiner\/","title":{"rendered":"Phoenix Business Insight Examiner"},"content":{"rendered":"<p><strong>Valley businesses should learn to tweak before they start to tweet<\/strong><\/p>\n<p>March 8, 11:58 PM Phoenix Business Insight Examiner Denise Meridith<\/p>\n<p>Many businesses in Phoenix are trying to jump on the Twitter band\u2026wagon.\u00a0 Baby boomers, who, use to think a social network was a chamber meeting, are now scrambling to hire a Millennial, who can build one for their business websites.\u00a0 But not all types of businesses translate well into tiny url\u2019s.\u00a0 Sometimes, in Phoenix, it may be more productive for a business to \u201ctweak\u201d (its operations) instead of \u201ctweet.\u201d<\/p>\n<p>Wolzs Florist is an example of a small business, which adapted to a poor economy by narrowing its target market to weddings.\u00a0 There is another business in town, which is not changing its product or, even its audience, but is changing how it displays its products.<\/p>\n<p>During the last decade, Alicia Guerrieri\u2019s experience mirrored many others in Phoenix. With a lot of optimism, the University of Arizona graduate launched Decoratours, an exciting new concept, which would provide tours for people to \u201chidden gems,\u201d small boutiques. It was like a \u201cpersonal shopper on wheels.\u201d Arizonans, tired of big box stores, would find unique products or bargains in small shops. It was a win-win-win for Guerrieri, the shopper and the small d\u00e9cor stores.<\/p>\n<p>Unfortunately for Guerrieri, and so many others, her LLC was incorporated in December 2007.\u00a0 Of course, 2008 brought the housing bust.\u00a0 The market for people, wanting to ride around looking for home furnishings, shrank as people worried more about keeping their homes.<\/p>\n<p>The economy is turning.\u00a0 First-time homebuyers are taking advantage of special credits. Other people are more inclined to fix up their current homes, since they cannot afford new ones. However, Guerrieri had to come up with a new way to show off her clients\u2019 products, to recapture her target audience.\u00a0 The result is iSearchDecor.<\/p>\n<p>iSearchDecor, which launches Tuesday, March 9, 2010, provides a virtual guide for people looking for home furnishings.\u00a0 Home d\u00e9cor shops, interior decorators, and other vendors can gain visibility among a very targeted audience at a low cost. For cash-strapped, publicity-challenged small businesses in Arizona, it is a new marketing outlet. For time- and budget-conscious consumers, it will be a fun, one-stop shopping method.\u00a0 Interested customers will still be able to tour. Guerrieri is excited about a fresh start for her home d\u00e9cor dream business, and \u201cabout being able to give small home decorating Valley businesses the visibility they deserve.\u201d<\/p>\n<p>iSearchDecor will use Twitter and Facebook. But Phoenix businesses should tweak before they tweet.<\/p>\n<p>Click here to find out more!<\/p>\n<p>More About: Business \u00b7 economy \u00b7 Phoenix \u00b7 Arizona \u00b7 industry \u00b7 recovery \u00b7 recession \u00b7 Chamber \u00b7 how-to \u00b7 budget \u00b7 tweet \u00b7 computers \u00b7 baby boomers \u00b7 partnerships \u00b7 collaboration \u00b7 advertising \u00b7 ads \u00b7 U of A \u00b7 entrepreneurs \u00b7 decor \u00b7 launch \u00b7 tour \u00b7 home<\/p>\n<p>ShareThis<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Valley businesses should learn to tweak before they start to tweet March 8, 11:58 PM Phoenix Business Insight Examiner Denise Meridith Many businesses in Phoenix are trying to jump on the Twitter band\u2026wagon.\u00a0 Baby boomers, who, use to think a social network was a chamber meeting, are now scrambling to hire a Millennial, who can [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[],"_links":{"self":[{"href":"http:\/\/www.isearchdecor.com\/blog\/wp-json\/wp\/v2\/posts\/126"}],"collection":[{"href":"http:\/\/www.isearchdecor.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.isearchdecor.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.isearchdecor.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.isearchdecor.com\/blog\/wp-json\/wp\/v2\/comments?post=126"}],"version-history":[{"count":5,"href":"http:\/\/www.isearchdecor.com\/blog\/wp-json\/wp\/v2\/posts\/126\/revisions"}],"predecessor-version":[{"id":131,"href":"http:\/\/www.isearchdecor.com\/blog\/wp-json\/wp\/v2\/posts\/126\/revisions\/131"}],"wp:attachment":[{"href":"http:\/\/www.isearchdecor.com\/blog\/wp-json\/wp\/v2\/media?parent=126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.isearchdecor.com\/blog\/wp-json\/wp\/v2\/categories?post=126"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.isearchdecor.com\/blog\/wp-json\/wp\/v2\/tags?post=126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}