This year is challenging business owners more than any other year, but there is a way to survive and actually come out ahead when totals are counted at the end of the year. It’s important to remember that consumers’ belts have been tightened almost to the point of cutting off air supply and even during those really great sales many people are walking away with only one or two items. This trend will last for awhile because even as the economy recovers, many are still going to be fearful of spending too much in case it collapses again.
In business a positive outlook can go a long way. If business owners are fearful that negativity will translate to the customers making them reluctant buyers. However, this does not have to be the case if one is creative, resourceful, and understands that during the holidays, sales must be approached with an, “It’s all about you,” attitude. Now is the time to gear up, fuel up, and start your engines.
Here are a few tips as to how to get through the holidays with a smile on your face and a spring in your step:
- A positive attitude is contagious: When customers see you’re positive, professional, and eager to put the customer’s needs first, it will inspire confidence. Even if the majority of business is done on the web, by utilizing a webcam and ensuring you’re put together before you get online, your positive attitude will sway reluctant buyers.
- Let them know you care: The majority of consumers want to know that you care not only about their needs, but about the environment as well. Anything that will save money through energy efficiency as well as ensure eco-friendly products sell better today than ever before. Consumers care and you should too.
- Give them a ‘bang for their buck’: Anytime discounts can be offered through packages that ultimately save consumers money will be more enticing than having them purchase elements individually. But remember, they often have to be convinced that, although initially more expensive, it will save time and money in the long-run.
- Remember we live in a culturally diverse world: Inherent in every culture are morals, behaviors, and social mores that are unique to them. It’s important to be aware of those conventions so missteps are not inadvertently made.
- It’s all about them: They are the buyer. They have needs that you are trying to fulfill. They look to you for solutions, but the bottom line is that it’s all about them. They want to not only hear that you care, but how it will affect them personally.
- If you work with others, make them want to work with you: Employee and partner loyalty go a long way in the business world. It directly reflects the relationship you have with your customers. If employees and partners are happy, generally, customers will be too. Therefore, create an environment that says, “I’m glad you’re here.” This generates loyalty that will see you through the difficult times when the economy sinks.
- Get to know your customers: Customers want to know they are important and stand out. It’s not that difficult to take two seconds to ask a customer, “How’s the family?” Regardless of what’s said later the customer will appreciate the fact that you remembered they even have a family. As a result, customers will turn to you first when seeking new services and products.
Although it’s a difficult time of the year for many, simple techniques will help a company survive and thrive during the holiday allowing them to enter the New Year with a positive outlook for the future.
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Tags: business strategies holiday survival
