Valley businesses should learn to tweak before they start to tweet
March 8, 11:58 PM Phoenix Business Insight Examiner Denise Meridith
Many businesses in Phoenix are trying to jump on the Twitter band…wagon. Baby boomers, who, use to think a social network was a chamber meeting, are now scrambling to hire a Millennial, who can build one for their business websites. But not all types of businesses translate well into tiny url’s. Sometimes, in Phoenix, it may be more productive for a business to “tweak” (its operations) instead of “tweet.”
Wolzs Florist is an example of a small business, which adapted to a poor economy by narrowing its target market to weddings. There is another business in town, which is not changing its product or, even its audience, but is changing how it displays its products.
During the last decade, Alicia Guerrieri’s experience mirrored many others in Phoenix. With a lot of optimism, the University of Arizona graduate launched Decoratours, an exciting new concept, which would provide tours for people to “hidden gems,” small boutiques. It was like a “personal shopper on wheels.” Arizonans, tired of big box stores, would find unique products or bargains in small shops. It was a win-win-win for Guerrieri, the shopper and the small décor stores.
Unfortunately for Guerrieri, and so many others, her LLC was incorporated in December 2007. Of course, 2008 brought the housing bust. The market for people, wanting to ride around looking for home furnishings, shrank as people worried more about keeping their homes.
The economy is turning. First-time homebuyers are taking advantage of special credits. Other people are more inclined to fix up their current homes, since they cannot afford new ones. However, Guerrieri had to come up with a new way to show off her clients’ products, to recapture her target audience. The result is iSearchDecor.
iSearchDecor, which launches Tuesday, March 9, 2010, provides a virtual guide for people looking for home furnishings. Home décor shops, interior decorators, and other vendors can gain visibility among a very targeted audience at a low cost. For cash-strapped, publicity-challenged small businesses in Arizona, it is a new marketing outlet. For time- and budget-conscious consumers, it will be a fun, one-stop shopping method. Interested customers will still be able to tour. Guerrieri is excited about a fresh start for her home décor dream business, and “about being able to give small home decorating Valley businesses the visibility they deserve.”
iSearchDecor will use Twitter and Facebook. But Phoenix businesses should tweak before they tweet.
Click here to find out more!
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